Social Media: A Lifeline for Pre-Retirees Seeking Financial Advice

0

Pre-retirees in their 50s and 60s, a demographic ripe for financial guidance, often begin their advisory process lacking essential knowledge about their retirement readiness. Kieran Menzie, a senior financial adviser at Financial Foundations and spokesperson for the Financial Advice Association Australia (FAAA), underscores that this knowledge gap leaves many facing anxiety about retirement finances. Research supports that these concerns are widespread.

Menzie suggests leveraging social media as a powerful tool to bridge this knowledge gap. Initially seeing platforms like Instagram and TikTok as avenues for providing value and answers to common financial queries, Menzie inadvertently tapped into a potent client acquisition strategy. His social media endeavors not only added value but also expanded his client base, engaging an audience previously unaware of his services.

This transition from content creation to client interaction highlights social media’s potential to grow a client base while maintaining an adviser’s core mission. Beyond pre-retirees, Ben Nash from Pivot Wealth notes that clients engaged via social media often possess a stronger grasp of the advisory process, easing onboarding and enhancing the value derived from advice sessions.

Menzie echoes this benefit, viewing social media content as a natural extension of his advisory work. It not only alleviates stress at critical life junctures but also aids individuals and families in finding trustworthy financial advisers. Social media, once merely a channel for community value, now acts as a pathway to significantly improve financial literacy and client engagement.

Published:Thursday, 2nd Oct 2025
Source: Paige Estritori

Share this news item:

Finance News

Clear

Gold Reaches Unprecedented Heights Amid Global Instability

08 Oct 2025: Paige Estritori

In an unprecedented turn of events, gold prices have surged to nearly $US4000 per ounce, positioning the precious metal as Australia’s second most valuable export. This dramatic price escalation is driven by a complex interplay of factors including cuts in US interest rates and global geopolitical tensions, leading investors to seek the security of stable, tangibly-valued assets like gold. - read more

Australian Court Upholds Ruling on Misleading Harvey Norman Ads

08 Oct 2025: Paige Estritori

The Full Court of the Federal Court of Australia has upheld a prior decision against Latitude Financial and Harvey Norman, maintaining that certain advertisements were misleading. These ads, which ran from January 2020 to August 2021, promoted ‘no deposit’ and ‘interest-free’ payment options but failed to disclose the necessity of acquiring a Latitude GO Mastercard to avail the offer. - read more

Regulatory Pressure on Investment Governance Following Fund Collapses

08 Oct 2025: Paige Estritori

The Australian government has directed the Australian Securities and Investments Commission (ASIC) to reassess current financial resource stipulations for managed investment scheme (MIS) operators. Concurrently, the Australian Prudential Regulation Authority (APRA) has advised platform trustees to enhance governance standards. These actions stem from the collapse of the Shield and First Guardian master funds, which led to significant investor losses. - read more

ASIC Initiates Comprehensive Review of Motor Vehicle Finance Practices

08 Oct 2025: Paige Estritori

The Australian Securities and Investments Commission (ASIC) has commenced a thorough review of the motor vehicle finance sector, aiming to bolster consumer protections and ensure industry-wide compliance. This initiative is particularly focused on the experiences of borrowers in regional and remote areas, including First Nations communities. - read more

Macquarie Transfers $1.5 Billion Car Loan Portfolio to Allied Credit

08 Oct 2025: Paige Estritori

In a significant development within the Australian financial sector, Macquarie Group's Banking and Financial Services division has agreed to sell a substantial portion of its car loan portfolio, valued at $1.5 billion, to Allied Credit. This transaction involves over 50,000 car loans and is expected to be finalised by the fourth quarter of 2025. - read more

Click for more Finance News