Destination NSW Launches 'Feel More, Live More' Caravan Campaign

A Strategic Partnership to Enhance Year-Round Visitation to NSW's Caravan Parks

Destination NSW's 'Feel More, Live More' Campaign: Boosting Caravan Tourism Across the State?w=400

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In a concerted effort to stimulate regional tourism, Destination NSW has collaborated with the Caravan and Camping Industry Association (CCIA) NSW to launch the 'Feel More, Live More' campaign.

This month-long initiative aims to increase awareness and visitation to the state's 400 holiday parks during the autumn, winter, and spring seasons.

Building upon Destination NSW's 'Feel New' brand, the 'Feel More, Live More' campaign seeks to showcase the diverse experiences available in New South Wales' caravan parks beyond the traditional summer peak. By promoting off-peak travel, the campaign supports the sustainable growth of regional economies and offers travellers unique opportunities to explore the state's natural beauty and attractions.

The campaign has already demonstrated significant impact, with the CCIA NSW website experiencing a 250% increase in traffic within the first week of its launch. This surge indicates a strong interest among Australians in caravan and camping experiences, particularly during periods traditionally considered off-season.

For caravan enthusiasts and potential travellers, this campaign presents an excellent opportunity to discover new destinations and enjoy less crowded facilities. Additionally, off-peak travel often comes with the benefit of reduced rates and a more relaxed atmosphere, enhancing the overall experience.

As the campaign progresses, it is expected to further invigorate the caravan and camping industry in New South Wales, providing economic benefits to regional communities and enriching the travel experiences of countless Australians.

Published:Wednesday, 6th May 2026
Author: Paige Estritori

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