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Scooter Sales Rise as Australian Motorcycle Market Faces Downturn

Urban Commuters Drive Growth in Scooter Popularity

Scooter Sales Rise as Australian Motorcycle Market Faces Downturn?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

In the first nine months of 2025, Australia's motorcycle market experienced a 2.2% decline, with total sales reaching 63,988 units.
However, the scooter segment defied this trend, recording a 4.6% increase in sales and now accounting for 5.7% of the total market.
This growth underscores a shift towards more efficient and affordable urban transportation options.

The Federal Chamber of Automotive Industries (FCAI) attributes the rise in scooter sales to their practicality for short trips and ease of navigation through city traffic. FCAI Chief Executive Tony Weber noted that scooters are regaining popularity among urban riders, offering a practical and economical transport option for commuting and navigating city traffic.

While scooters saw an uptick, other motorcycle categories faced declines. Off-highway vehicles experienced the steepest drop at 4.3%, now representing 15.3% of the market. Off-road motorcycles decreased by 0.7% but remain the largest segment at 41.2%, and road bikes fell by 3.8%, holding 37.8% of the market share.

Manufacturers like Yamaha continue to lead overall sales, followed by Honda, Kawasaki, and KTM. Despite the broader market challenges, these brands have maintained positive results through 2025.

For potential buyers, the growing popularity of scooters presents an opportunity to consider more economical and efficient commuting options. As urban areas become more congested and the cost of living rises, scooters offer a viable solution for daily transportation needs.

Published:Wednesday, 29th Oct 2025
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

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Finance News

Scooter Sales Rise as Australian Motorcycle Market Faces Downturn
Scooter Sales Rise as Australian Motorcycle Market Faces Downturn
29 Oct 2025: Paige Estritori
In the first nine months of 2025, Australia's motorcycle market experienced a 2.2% decline, with total sales reaching 63,988 units. However, the scooter segment defied this trend, recording a 4.6% increase in sales and now accounting for 5.7% of the total market. This growth underscores a shift towards more efficient and affordable urban transportation options. - read more
MotorCycle Holdings Achieves Record Revenue Growth in FY2025
MotorCycle Holdings Achieves Record Revenue Growth in FY2025
29 Oct 2025: Paige Estritori
MotorCycle Holdings Limited (ASX: MTO), Australia's largest motorcycle retailer, has reported a record sales revenue of $650 million for the financial year 2025, marking an 11.6% increase from the previous year. This achievement comes despite a general softening in the national motorcycle market. - read more
2025 Australian Motorcycle Grand Prix Drives Economic Growth in Phillip Island
2025 Australian Motorcycle Grand Prix Drives Economic Growth in Phillip Island
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The 2025 Australian Motorcycle Grand Prix, held from 17-19 October at the Phillip Island Grand Prix Circuit, attracted approximately 91,245 visitors, marking the highest attendance since 2012. This surge in spectators provided a substantial economic boost to the Phillip Island region, benefiting local businesses such as hotels, restaurants, and retail outlets. - read more
RBA's Interest Rate Reduction Fuels Surge in SME Lending
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