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MotorCycle Holdings Achieves Record Revenue Growth in FY2025

Strategic Expansions and Digital Initiatives Drive Success

MotorCycle Holdings Achieves Record Revenue Growth in FY2025?w=400

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MotorCycle Holdings Limited (ASX: MTO), Australia's largest motorcycle retailer, has reported a record sales revenue of $650 million for the financial year 2025, marking an 11.6% increase from the previous year.
This achievement comes despite a general softening in the national motorcycle market.

The company saw new vehicle sales rise by 8% to 15,637 units, while used vehicle sales increased by 5% to 10,533 units. Market share climbed to 16.6%, reflecting the company's robust performance in a challenging market environment.

Chief Executive Officer Matthew Wiesner attributed this success to growth across multiple parts of the business, including expansions into new categories like off-highway vehicles and watercraft, as well as significant investments in digital initiatives aimed at enhancing the customer experience.

Online sales surged by 59%, highlighting the effectiveness of the company's digital transformation strategy. Additionally, the acquisition of Peter Stevens and Harley-Heaven dealerships has expanded MotorCycle Holdings' national footprint, bringing together brands such as Peter Stevens, Harley-Heaven, Mojo Motorcycles, Morgan & Wacker, and Cassons under one umbrella.

Looking ahead, the company plans to continue focusing on digital and data initiatives to further enhance operational efficiency and customer engagement. This includes maintaining an omnichannel approach to better serve customers both online and in-store.

For consumers, these developments suggest a more integrated and accessible shopping experience, with a wider range of products and services available through both physical and digital channels.

Published:Wednesday, 29th Oct 2025
Source: Paige Estritori

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